Design of a logo and the foundations of visual identity for an esoteric goods e-shop.

The main colors consist of dark purple and mustard yellow, blending mystery and vibrancy. As complementary colors, I chose softer pastel tones that allow the primary colors to stand out.

From the colors, I also proposed the option of using gradients and potentially incorporating a pattern from the logomark.

Simple vector illustrations, such as yoga poses and similar elements, would complement the overall brand image.

The visual identity also included font selection and the use of colors in Instagram posts.